Use of Different Media in Digital Marketing

Chaffey (2013, 59), defines digital marketing as “the use of technologies to help marketing to improve the customer knowledge by matching their needs”. According to Munshi & Munishi  (2012,192), digital marketing exists in two forms, that is, one that the consumer seeks the market via the website, for example, the blogs, social media and streaming media like audio and visual. The other form is where the marketer directly contacts the consumer like in the case of messaging and Emails.

It is agreed that marketing has existed for a long time. The business community, for a long time, has been marketing their products orally or by use of newspapers (Mangold & David, 2009, 270). Nowadays, digital marketing is becoming popular because of its ability to utilize large mass media tools like Radio, Television, and the internet. As noted by Munshi and Munishi  (2012,194), Search Engine Optimization is the widely used digital market. It helps search engines like Google to maximize site location……………………………………….

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