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    Sustainable Coffee Farming

    The company works with some of the best sustainability organizations, that is, Rainforest Alliance, and Fair Trade. Also, it works independently to source high-quality beans. Since it began its operations, Peet’s Coffee Company meets or exceeds the prevailing fair trade price when it is sourcing the premium coffees for each bean. Moreover, the company builds direct relationships investing in the communities in its effort to enhance sustainable practices and lifestyles. The Peet’s  Coffee & Tea determination towards helping the farmers gain fundamental skills in farming has placed the company on the map as one of the champions of development in the local communities (Hazeltine 1). The sustainable coffee farming has helped the company grow its net worth as highlighted in the diagram below……………………..

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