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    Social Media and Digital Marketing

    Social media, especially Facebook and Twitter have opened up opportunities for the business community in communication with millions of people around the globe. At the time, social media also provides the market for the available goods and services (Munshi & Munishi, 2012, 196). However, Mangold and David (2009, 269), suggested that this can only become possible if the business professionals can use the communication techniques in enhancing the customer’s understandings and experience. Therefore, it is important for business professionals to undergo online training to boost their knowledge and skills……………………

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    As a tool of digital marketing, blogs increase the sales turnover especially for those products where customers can review and comment on the experiences they gained from the products (Guoing et al. 2013,70). Moreover, online review works best when it becomes part of a strategic marketing plan. It is noted that the use of online marketing works well and is more influential than traditional methods. Chaffey (2013, 57)……………………………….

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