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    service рrovider in the Tourism or Hosрitalitу Industry that has created competitive advantage

    Whаt are the augmented serviсes of a рarticular service рrovider in the Tourism or Hosрitalitу Industry that has created competitive advantage for this organization.  Select a service provider that you are familiar with or would like to learn more about.

    Throughout the term, this unit has identified key theories and concepts for effectively marketing a service. Clearly explain how knowledge developed from this unit could increase the chosen business’s service marketing effectiveness, in turn, delivering superior value for stakeholders. Base your explanation on theories of services marketing from the essential text or related journal articles. Use at least three theories to apply to your discussions.

    *Your reference list must contain references from the essential text and a minimum of 8 credible academic sources. You may use other credible references in excess of your 8 journal articles. In text references must be applied.

    Format:
    Tense: Third person
    Style: Essay form – grammatically correct
    Font: Times New Roman
    Size: 11 point
    Spacing: 1.5 lines
    Justification: Fully justified
    Indentation: First line

    Please follow the instruction carefully. All the questions need to be answered.

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