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    Role of Blogs in Digital Marketing

    As a tool of digital marketing, blogs increases the sales turnover especially for those products where customers can review and comment on the experiences they gained from the products (Guoing et al. 2013,70). Moreover, online review works best when it becomes part of a strategic marketing plan. It is noted that the use of online marketing works well and is more influential than traditional methods. Chaffey (2013, 57) studies proves that the users of products marketed in blogs gain experience and develop self-esteem. Also, the of use blogs makes customers enjoy the services which are critical to the business professional because it becomes a motivating factor. Therefore, it is agreed that blogs influence the rational decision of consumers hence enhances their willingness to buy (Guoing et al. 2013, 71)…………….

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