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    Research Ethics

    3.7 Research Ethics
    Complying with the ethics of doing research is very important as stressed by Bryman and Bell (2015, p.32). In this study, the researcher respected the participant’s right that deals with accessibility to the relevant information for the research (Sreejesh, Mohapatra and Anusree 2014, p.35). The researcher fulfilled this right through providing all relevant information to the respondents regarding the type of inquiry and the specific roles they play during the research. Moreover, the participants were assured of high confidentiality. This was achieved by ensuring that none of their private details was unveiled in any of the documents related to the research which played a key role in avoiding the bias which could have resulted from their contribution. Also, the participation in the research was based on individual discretion as none of the customers and employees were coerced to take part. The researcher achieved this through seeking confirmation from the willing potential respondents before the commencement of the research.

    Finally, the researcher adhered to the participant’s rights on the disclosure of information on how the information gathered will be used (Zikmund, Babin, Carr and Griffin 2012, p.132). In this connection, the researcher elaborated that the final report was to be taken to the libraries which will be useful to the scholars for ma……………..
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