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Research approach and Research Strategy

3.3 Research approach and Research Strategy

This study chose inductive research approach which refers to the approach that relies on data as the determinant of the analysis process. The use of inductive approach is accompanied by some benefits. Firstly, it entails conducting the study without conditions of staying within the scope of the few hypotheses (Bryman and Bell 2015, p.32). Therefore, this approach suits studies that aim at obtaining new insights.

Furthermore, this study used the survey strategy. Kazdin (2011, p.45) defines survey strategy as a strategy where the researcher focuses on getting data from a large section by depending on a small sample, hoping that the views collected are represent the exact views of the whole population. In this research, the study population consists of the Chinese engaged in P2P businesses.

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