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    Relationship between Risk and Return

    According to Ananda et. al, (2008), an investment with a potentially high return must have high risk. The relationship between risk and return can either be positive, curvilinear or negative.

    Positive Relationship

    This type of relationship is based on the fact that managers of many organizations are mostly risk-averse. It is primarily applicable where an individual decision making aims at maximizing the utility. Positive relationship assumes that there is a linear relationship between risk and return for every investment, for instance, low-risk associates with low return while on the other hand; high risks are rewarded with higher returns (Ananda et. al, 2008)……………………………………..

    Negative Relationship

    Ananda et. al, (2008) stated that there exist negative risk-return relationships among the companies that perform good as well as those that are performing poorly. Their studies found out that well-managed firms are able and are in a position to increase their returns and reduce possible risks as opposed to poor performing companies. However,  Ananda et. al, (2008) also………………………………

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