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Peet’s Coffee and Tea company

Introduction

Peet’s Coffee and Tea company is a specialty coffee roaster founded by Alfred Peet’s that was founded in 1966 in Berkeley, California after he was shocked by what the United States produced as coffee. His style was unique to Americans as it encompassed fresh beans, superior quality, and dark roasting that produced a rich and complex coffee. In 1969, the company became a gathering of coffee devotees, peetniks, and other artisan food crafters. At present, the company offers quality teas and coffee in multiple forms by sourcing the best coffee from farmers. It encompasses over 200 retail stores, and online channel or mail order selling 33 types of assorted teas and coffee.

Peet’s corporate social responsibility Strategies

In the recent past, the Peet’s Coffee Shop has received numerous reviews on Yelp, Facebook, Twitter, LinkedIn, among others. Some of the corporate social responsibilities are highlighted below…………………………………

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