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SWOT analysis is a strategic planning tool that can be used by Kinross Gold Corporation managers to do a situational analysis of the company . It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Kinross Gold Corporation is facing in its current business environment.

The Kinross Gold Corporation is one of the leading organizatations in its industry. Kinross Gold Corporation maintains its dominant position in market by carefully analyzing and reviewing the SWOT analysis.  SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the organization such as – marketing, finance, operations, management information systems and strategic planning.

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