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SWOT analysis is a strategic planning tool that can be used by ION Geophysical Corporation managers to do a situational analysis of the firm . It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) ION Geophysical Corporation is facing in its current business environment.

The ION Geophysical Corporation is one of the leading organizatations in its industry. ION Geophysical Corporation maintains its dominant position in market by carefully analyzing and reviewing the SWOT analysis.  SWOT analysis a highly interactive process and requires effective coordination among various departments within the organization such as – marketing, finance, operations, management information systems and strategic planning.

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