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    The Internet in Digital Marketing

    According to Yannopoulos (2011,18),  the internet is becoming an essential tool that every business is using in one way or another. For instance, it uses as a powerful tool to gain a competitive reward. Also, it provides the business community with an opportunity to increase sales and reduce losses. Emails have been the best search engine widely used in digital marketing. As explained by Munshi and Munishi  (2012,195), small businesses that use internet to market their products grow faster than those which do not. Besides, changes that are brought about by the web are seen on how customers procure their goods and services, the way bank systems work, and how people obtain information about a product. The Internet also helps customers to view the products and place orders without necessarily visiting a shop. Lastly, Chaffey (2013, 62) warns that managers who fail to embrace the use of internet technology are bound to fail because the internet dictates the price, brand and the strategy of the business………………………………………..

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