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    identify all the pertinent issues pertaining to unique marketing and positioning strategy

    Assignment Description: Complete a Case Analysis that summarizes a company’s competitive advantage.

    Details:
    Read Case 03: Whole Foods Market in 2014: Vision, Core Values, and Strategy

    Complete a short Written Case Analysis (2-3 pages, not including a title page and references page)

    (1) identify all the pertinent issues pertaining to unique marketing and positioning strategy

    (2) perform an analysis and evaluation highlighting why that gives Whole Foods a competitive advantage compared to other grocery store chains.

    (3) propose an action plan or set of recommendations based on that competitive advantage.

    OF PARTICULAR NOTE:
    This assignment asks you to:
    1. Review a volume of research
    2. Critically evaluate that information
    3. Succinctly summarize that analysis.

    You are not required to do additional research for this project.

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