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    Focus on Valentino Fashion Group

    Valentine Fashion Group is an international boutique online company that is selling fashion and luxury items in Italy and abroad. The company is based in Milan and was founded in the year 2005. They produce luxury products like handbags, accessories, and shoes.

    Chevalier and Gutsatz (2012, 64) in their studies defines a luxury brand as a natural philosophy which has its identity and culture. It is closely related to human values and therefore dictates a lifestyle. Its culture drives people to purchase and consumption desires.

    For a long time, the luxury brand and digital media have been studied separately. However, the direct link between the two is rarely discussed (Melissa, 2015, 70)…………………………

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