Stop Being Stressed, Let Our Experienced Writers Handle it for you

  • 100% Original Papers Guaranteed
  • Original and creative work
  • Timely delivery guaranteed
  • 100% confidentiality guarantee

    The flip side of celebrity endorsements

    Every coin has two sides and hence celebrity endorsements may also have negative impact on the branding of an organization in the following manner. Firstly, if a celebrity can make a brand then the same celebrity may break it as well (Azad, 2011). This implies that if a celebrity is associated with the brand then the consumers might recognize the organization with the help of the celebrity. However, if the celebrity enters into any kind of controversy then it may spread a negative word of mouth for the brand. Secondly, the celebrities are freelancers and hence they might endorse any brand. This may further create hassles for an organization in reference to its brand image (Aaker, 2000). For instance, in the 1990’s, Coca Cola hired Mr Sachin Tendulkar (the world renowned cricketer from India) to endorse its brand. However, after the contract with Coca Cola terminated, the cricketer started endorsing Pepsi (a direct competing brand of Coke in global market). This led to a lot of confusions for the target audience and hence both these brand were perceived in negative lights for creating a dilemma for the target audience. Lastly, over dependency on the celebrities may lead to a dependency on them as well. This implies that if an organization is highly dependent on a celebrity for its sales and branding then it may lead to adverse situation in the future because the celebrity might only be recognized and not…………………..

    Buy full answer or You will get assigned a top 10 writer in our team. Additionally, for this your first order, one page will be written for you for free.  . . 

    Order your paper today and have it written by a professional. You will get assigned a top 10 writer on our team. Additionally, for this your first order, one page will be written for you for free. We guarantee timely delivery and a first class written paper that fully follow your instructions. In case you experience any difficulty placing the order, don’t hesitate to contact our 24/7 support team via the Live Chat at the bottom right of the page. Moreover, use the code below to get more discount.
    Get a 15 % discount on an order above $ 120
    Use the following coupon code :
    ESYD15%2020/21