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    Find a compelling and persuasive visual advertisement and analyze HOW it could influence and capture an audience rhetorically. Here, you will begin to use, what we call, your “rhetorical analysis” skills.

    + Find a compelling and persuasive visual advertisement and analyze HOW it could influence and capture an audience rhetorically. Here, you will begin to use, what we call, your “rhetorical analysis” skills. More on what that means… Visual advertisement? • Find either a television (or online) commercial advertisement, or a print ad in a magazine or newspaper that particularly interests you. After reading the “Introduction,” the first 2-3 chapters of Everyone’s an Author, as well as the other readings and videos on rhetoric from Module 2, you will utilize the terminology and ideas from the readings to analyze what the advertisers were thinking when they aimed to persuade a specific audience about their project. • How is the message working in terms of its utilization of specific visuals, colors, sound, words, music, composition and placement of product and people? What is it about these elements that makes the advertisement particularly intriguing? • Rhetorically, how did the creators of the advertisement think of the text’s purpose, audience, context, and subject as well as the relationship between all these elements?

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