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    Event Management

    Event management is a strategy for creating, planning, and coordinating ceremonies and workshops by ensuring a critical study of the brands and focusing on the target audience. In this context, the impetuous factors that drive the stakeholders to attend the festivals are discussed in details. Wollongong food and wine being one of the prominent festivals employs individual strategies to attract the stakeholders (Wale, Robinson & Dickson 2010, 45). It is a two day event that attracts many people at approximately 20,000 individuals. The participants that are likely to attend the festival are students from various institutions, families, tourists (wine lovers), and the newly married couples. According to Crompton and McKay (1997, 28), the central issues related to the stakeholders and the motivational factors that ensure that they attend such events are the better way of designing the product and the services provided in those locations.

    Conversely, the participants to some extents become satisfied by the services they get from attending such festivals. Participants’ satisfaction has been initiated by the developments in various sectors hence increasing their frequency of visitation to such events (Kwang, Yvette & Hyun 2008, 161-181). Such are based on the type of nature that exist in such locations, the leisure, and the recreational, social life that dominates such festivals. Another contemporary issue that relates the stakeholders is the fact that they have the desire to taste a variety of food products and even explore food producing regions, for instance the tourists. Participants such as the students and the families have the motive of…………………….

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