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    Entrepreneurs engagement with customers in the global markets

    From the interviews, a variety of ways in which entrepreneurs’ enterprise could engage with clients and customers in the global markets were established. Notably, product promotions, use of well-known local consultants and firms to assist, through engaging with the government and people in decision-making positions and attending forums and sponsored a local discussion on the industry issues. Moreover, putting an advertisement on many online shopping platforms and use of an extensive travel agent network to sell played a key role in engaging with the customers. Lastly, the entrepreneurs had an alternative of contacting the customers or meet with them face to face and shed more light on their availability in the new market. However, Karlan and Valdivia (2011) argues use of online shopping platforms is less costly, fast and transmits information to wide geographical area. Since the target consumers are located in different countries, Vivek et al.(2012) propose that Webhair should adopt placing advertisements on online shopping platforms……………………………..

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