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    Deductive and Inductive Approach

    The choice of a research strategy requires a rational evaluation of the strengths and limitations of the two main strategies. In fact, as Gelling (2014 p. 7) explained, both the deductive and inductive approaches show both sides of the coin. Therefore, it is imperative to select the method that would best answer the research questions. The deductive method is used in the prediction and anticipation of behavior. The approach allows quick collection; however, it does not involve evaluation formation of alternative theories. On the other hand, the inductive approach focuses on understanding what is happening. The strategy requires a longer time and may differ from context to context.
    3.2 Data Collection Method
    3.2.1 Qualitative and Quantitative Methods
    A study may use both the qualitative and quantitative data collection and analysis method or either of the approaches. However, this study will employ the quantitative method, which uses a survey technique. The main instrument for collection of the data will be a questionnaire, which will contain closed-ended questions. A semi-structured questionnaire will be designed in a way that allows collection of both the statistical data (Magruk 2015, p. 239). The questionnaire will contain questions that are arranged from simple demographic questions to those that appertain to the objectives of the study. The advantages of using the questionnaires stem from but not limited to the aspects of time, cost, reliability, and effort involved (Fink 2010, p. 78). The data analysis will be conducted using the SPSS computer so…………..

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