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    CRM Tools I want you to write 2 pages

    Search articles on the web to find a current article, within the last 6 months, on Customer Relationship Management and technology.  Ie., CRM Software, Social Media, Use of Cell Phone Apps or ???Address the following and use the questions as headers for your memo:

    • Overview of the article.  What key concepts from the previous readings relate to this article?  Use at least two related concepts from the book in your overview and highlight them. 
    • What are the benefits to business provided by this technology?  
    • What are the benefits to the customer provided by this technology? 
    • Is it a worthwhile investment (financially and good use of time) for the consumer and business? 
    • Conclusion – what is your analysis of this technology?
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