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    Are all age groups represented in advertisements?

    Gender and Age Roles in Magazine Advertisements

    In this project, you will investigate gender and age stereotypes in magazines. Look at one widely circulated magazine, and evaluate how ads depict males and females of various ages (adolescence, and early, middle, and late adulthood). You should evaluate physical appearance, personality, and behaviors as they are depicted in the magazine ads. You must use the data sheet provided below to help organize your impressions. After completing the data collection, write a brief report that answers the questions that follow.

    Questions:

    • Are all age groups represented in advertisements?

    • Who is underrepresented and overrepresented? Why do you think this is so?

    • Compare the various groups in terms of the characteristics used to portray them. What generalizations about age and gender do these portrayals convey? Write a well thought analysis (about 200 words) on the comparison.

    Data Sheet for Gender and Age Roles in Magazine Advertisements

    Magazine Title _____

    Issue Date _____

    Number of Ads _____

    ADOLESCENTS

    BOYS

    GIRLS

    Physical appearance:

    Body message:

    Clothes:

    Facial expressions:

    Personality:

    Intelligence:

    Activities:

    Verbal comments:

    Sexuality

    Other:

    YOUNG ADULTS

    MEN

    WOMEN

    Physical appearance:

    Body message:

    Clothes:

    Facial expressions:

    Personality:

    Intelligence:

    Activities:

    Verbal comments:

    Sexuality:

    Other:

    MIDDLE ADULTS

    MEN

    WOMEN

    Physical appearance:

    Body message:

    Clothes:

    Facial expressions:

    Personality:

    Intelligence:

    Activities:

    Verbal comments:

    Sexuality:

    Other:

    OLD ADULTS

    MEN

    WOMEN

    Physical appearance:

    Body message:

    Clothes:

    Facial expressions:

    Personality:

    Intelligence:

    Activities:

    Verbal comments:

    Sexuality:

    Other:

    .  . .  

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